Our friends at Broken Amp make dollars and “sense” (hah!) of the power behind #MetalBandcampgiftclub.
“To delve into some simple economics for a second, this has an impact on the wider scale. The more money circulating within the metal “industry”, the less squeaks in the cogs turning. The more fans invest in their bands, the more these bands can plow money into merch, into tours, into creating new music. If a band goes on tour, they can team up with other bands, which spreads the money further. It brings money to venues who book these bands and see a return on concert tickets, because more people know the bands coming through town. It brings money to labels who actually need it (many of the albums sold through MBGC are of smaller artists and labels). In short, this is what keeps music afloat.”
Read the rest of the feature over at Broken Amp.